UK customers will face an Amazon Prime price increase due to “increased inflation and operating costs”.
The technology giant offers free unlimited delivery, entertainment streaming and live sport through the Prime service.
Amazon Prime price increase details
It said it will increase the price of Prime from £7.99 each month to £8.99 from September 15 for new customers, or on the date of the customer’s next renewal.
Annual membership will increase from £79 to £95 per year in the UK.
A spokeswoman for the company said:
“With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime.”
Prime spending big
Amazon has pumped billions of pounds into its streaming content in recent years, with original series such as The Boys and The Terminal List.
In September, the Prime Video platform will release The Lord Of The Rings: The Rings Of Power series, which cost an estimated £750 million in rights and filming costs.
The company is also investing millions into sports rights, having earlier this month secured the rights to show some Champions League matches from 2024, adding to its rights for 20 Premier League games each season.
The Amazon Prime price increase comes months after Netflix increased basic and standard plans by £1 a month, while its premium plan was pushed £2 higher, only 18 months after a previous increase.
