Company: Dadsnet Media Group

Employment:Full-time

Location:Remote, with occasional travel to our studio and events

Salary: £28,000 - £30,000 plus performance-related bonus

Dadsnet Media Group owns and operates a growing portfolio of highly engaged social media pages and online communities across parenting, football, camping, seasonal family content and retro gaming.

We’re looking for a commercially minded content strategist & creator who can grow these audiences and turn their attention into sustainable revenue.

This is not a traditional social media role. You’ll be responsible for evaluating & creating content people genuinely want to engage with, growing our communities and developing products, partnerships and campaigns that generate revenue.

You’ll work across several established communities, including:
👉🏽 The Football Collective: Grow its existing revenue through advertising, sponsorships, partnerships, affiliate opportunities and new commercial products.

👉🏽 Elf on the Shelf community: Develop and sell downloadable products, activity packs, templates and other digital resources.

👉🏽 Family Camping UK: Build relationships with campsites, holiday parks and camping brands, creating compelling advertising and partnership opportunities.

👉🏽 Retro Gaming & Nostalgia: Grow the page, develop its commercial proposition and generate revenue through content, relevant brands, products and partnerships.

You’ll have clear financial targets and genuine ownership over how those targets are achieved.

👉🏽 Develop high-quality videos, graphics and social content tailored to each community.

👉🏽 Use trends, performance data and AI-powered workflows to grow engaged, commercially valuable audiences.

👉🏽 Maintain & enhance the distinct voice and identity of every channel.

👉🏽 Own revenue growth across your assigned channels, with clear monthly and quarterly targets.

👉🏽 Develop and sell sponsorships, brand partnerships, advertising, affiliate campaigns and other commercial opportunities.

👉🏽 Build repeatable revenue streams and long-term partnerships—not just one-off deals.

👉🏽 Identify, create and sell useful digital products, particularly for our Elf on the Shelf community.

👉🏽 Manage everything from product development and pricing to promotion and optimisation.

👉🏽 Use sales data and audience feedback to improve products and build repeatable seasonal campaigns.

👉🏽 Identify, approach and build relationships with relevant brands and businesses.

👉🏽 Create & present compelling pitches and commercial campaigns that benefit both the partner and our audience.

👉🏽 Manage campaigns from initial conversation through to delivery, reporting and renewal.

You’ll need to be both creative and commercially driven. Being brilliant at content is not enough on its own, you must be comfortable being accountable for revenue.

Ideally, you will have:

👉🏽 Strong skills across social media, short-form video, graphics and copywriting.

👉🏽 A clear understanding of what performs across Facebook, Instagram and TikTok.

👉🏽 Experience monetising audiences through partnerships, sponsorships, e-commerce or digital products.

👉🏽 Confidence approaching businesses, pitching ideas and closing commercial opportunities.

👉🏽 Ability to use AI tools to create high-quality content efficiently.

👉🏽 Commercially minded, data-driven and comfortable working towards revenue targets.

👉🏽 Proactive, resilient and capable of taking an idea from concept to revenue.

👉🏽 Experience in football, camping, gaming or family media is valuable—but execution matters more.

This role has one core KPI: Revenue growth.

You’ll be responsible for increasing the total revenue generated across the assigned channels, with clear monthly and quarterly financial targets.

That revenue may come from:

👉🏽 Recurring commercial partnerships and sponsorships.

👉🏽 Digital product sales.

👉🏽 Affiliate and e-commerce income.

👉🏽 Brand deals and advertising campaigns.

👉🏽 New monetisation opportunities you identify and develop.

Audience growth, engagement and content performance still matter but ultimately, they are tools for achieving the primary goal: building sustainable and growing revenue.

You see an engaged audience and immediately start thinking about how to serve it better and how that value can become a sustainable business.

You’re proactive, resourceful and comfortable testing ideas quickly. You don’t wait to be handed a detailed plan. You research the audience, identify the opportunity, create the content, build the commercial proposition and take responsibility for the result.

You’re equally comfortable creating a social video, developing a digital product, pitching a brand and reviewing the revenue numbers.

You understand that monetisation should never come at the expense of audience trust. The best commercial ideas improve the community rather than interrupt it.

👉🏽 Ownership of established channels with significant commercial potential.

👉🏽 The freedom to test and develop new ideas.

👉🏽 A performance-related bonus linked to the revenue you generate.

👉🏽 Access to Dadsnet’s wider creative, commercial and audience expertise.

👉🏽 The opportunity to build new revenue streams rather than simply maintain existing ones.

👉🏽 A fast-moving, ambitious environment where strong ideas can be executed quickly.

Please fill out this form. 

(We’re less interested in generic applications and more interested in evidence that you can combine creativity with commercial results.)